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Débuter mon paragraphe par par thématique This is where the lede goes. provide a brief, enticing overview of the post,
giving readers a good sense of what to expect from the article. Since it often appears as CTA copy on blog front pages, static
index pages, and on Facebook and Google+, it should incite clicks and encourage quick sharing.

Here’s some normal text that expands a little further, on the post, why it was written, etc. It can be skipped if the writer
prefers to dive directly into the first secondary heading.

MA THEMATIQUE Lorem ipsum dolor sit amet

For instance, if I were crafting a post about writing at different times of the day, I might have a second-level heading “Writing at night.” After a little explanatory copy, ma thématique a tertiary heading “Writing at night in public.” See? Tertiary headings are great for drilling down to a more detailed subset of a larger, more general topic. Sometimes it really helps a reader to summarize key points, or break up longer sentences, in a bulleted (or “unordered”) list:

Sometimes it really helps a reader to summarize key points, or break up longer sentences, in a bulleted (or “unordered”) list:

  • This is the first of this article’s many important points
  • And here’s the second
  • Summing up, there’s this thing you should know

Steps in a process, such as “How to save a Word document as a template,” can be nicely broken down with a numbered (or “ordered”) list:

  1. Here’s the first thing you should do
  2. Then do this
    1. In some cases, steps may need to be broken down into several smaller actions
    2. Like so
  3. And finally this

This is another secondary heading

It introduces another major topic in the story. Before you get to the related links section, you’ll want to sum up your main points again, suggest the reader take some sort of action next.