Débuter mon paragraphe par par thématique This is where the lede goes. provide a brief, enticing overview of the post,
giving readers a good sense of what to expect from the article. Since it often appears as CTA copy on blog front pages, static
index pages, and on Facebook and Google+, it should incite clicks and encourage quick sharing.
Here’s some normal text that expands a little further, on the post, why it was written, etc. It can be skipped if the writer
prefers to dive directly into the first secondary heading.